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The Internet & WebSearch Engines

How Google Ranked the Web

A page matters when pages that matter point to it

In 1997, searching for a search engine by name often didn't find it. Then two students asked a new question: who links to whom?

You'll find out

  • Why counting words made search bad
  • Where a wandering surfer comes in
  • How cheaters tried to game the links

Why it matters

Every search you make still leans on this idea, and so does every trick used to push a page up the results.

About 4 min7 interactive slides · 5 questionsLesson 149 · Zone 17

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