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The Internet & WebAttention Design

The Red Dot

A tiny badge turns an unfinished task into an itch

You know the red dot on that app is probably nothing. So why does it feel like a chore you haven't done yet?

You'll find out

  • What a red badge really counts
  • Why red finds your eyes first
  • What happens with alerts off

Why it matters

Badges are designed to pull you back in; knowing how they work lets you choose which ones get to.

About 3 min6 interactive slides · 5 questionsLesson 253 · Zone 29

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