The Internet & WebInteraction Design
The Bottomless Feed
Remove the bottom of the page and people forget to stop
You opened the app for a minute, and half an hour vanished. What did the page do to make stopping so hard?
You'll find out
- What a page loses with its bottom
- Why the next post keeps you hooked
- How to put the stop back yourself
Why it matters
Feeds, videos and games use the same trick. Once you can see it, you get to decide when you're done.
Play this lesson
Free to play in your browser or on iPhone